Hilights Group Shifts To Barco Technology With Major Investment In 150 Projectors

Dubai, UAE – June 13, 2024 – Barco, manufacturer of pioneering visualization technology headquartered in Kortrijk, Belgium, announced partnership with Hilights Group, one of the premier event solutions companies in the Middle East and North-Africa region. This agreement sees Hilights Group transitioning its rental fleet with a significant investment in Barco projectors. This strategic move marks a pivotal moment for both companies and solidifies Barco’s position as a provider of choice for cutting-edge projection solutions in MEA.

Hilights Group, has long been a leader in the rental distribution industry and more recently as a system integrator for permanent installation, boasting a comprehensive range of entertainment solutions including the Barco Event Master image processing solutions. With an initial investment in one hundred 4K 12,000 lumens projectors and fifty 4K 40,000 lumens Barco projectors, Hilights Group will be gradually refitting its projector fleet to the Barco brand.

Barco’s offering of single-chip and three-chip laser projectors are known for their exceptional image quality, reliability, and versatility, making them ideal for a wide range of applications, from large-scale events to permanent installations. Hilights Group will deploy a batch of the Barco projectors for the first time in an upcoming mapping installation in Egypt.

“We are thrilled to partner with Barco,” said Mr. Hamed Arafa, Owner of Hilights Group. “This investment reflects our dedication to offering our clients the best possible solutions for their events and installations. With Barco’s projectors, we are confident that we can provide the highest quality and the most advanced technology available in the market.”

The event solutions industry in the MEA region is experiencing rapid growth, driven by an increasing demand for immersive and innovative experiences across various sectors. This growth is fueled by a booming events and entertainment market, burgeoning tourism industry, and a rising number of corporate events and conferences. As the industry continues to evolve, there is a growing emphasis on adopting state-of-the-art technologies to meet the evolving needs of clients and audiences.

“We are honored to be chosen as the preferred projection technology provider for such a prominent player in the industry,” said Wouter Bonte, VP Sales for Barco Entertainment. “It not only showcases the superior performance of our products but also highlights the value that Barco brings to the region as this new partnership comes at a pivotal moment, aligning perfectly with the industry’s trajectory towards higher standards of quality, innovation, and reliability. “

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